Brain Health Company Triples Product Reviews
and Grabs Top Amazon Spot
by Partnering with FBA Reviews
When the CEO of a brain health company decided to expand their sales channels into Amazon, he knew it would be tough to compete.
But after partnering with FBA Reviews, the company has seen 3X product reviews and climbed the organic results to become the top search result.
As the CEO of a growing brain health company, Scott knew that selling direct to consumers on Amazon was going to be a challenge. The company had already seen its fair share of obstacles using Vendor Central.
But with new products launching, and expansion into other health products like digestive health, Scott knew it was the right move.
Competing Against Sellers Making False Claims
After launching a new product with FBA Reviews, the company has seen:
70 verified reviews
4.9 average star rating
#1 organic search ranking
Scott immediately saw that the pool of competitors already selling products in their category on Amazon was not only cutthroat, but also making claims that were inaccurate - and sometimes simply not true.
“We have made an effort that we’re leading with our science and research, so that someone who buys our products can trust them. But on Amazon, I saw that almost every company was making claims that are unsupported. We have outside expert reports, and a clinical trial...but these other sellers make claims that people believe, but aren’t true. And no one from Amazon is there to police that.”
Finding a Reliable, Compliant Partner to Grow Reviews
After working to optimize their listings on their own, Scott sought help. He was impressed after the first meeting with FBA Reviews. “We have never worried about ToS compliance with FBA Reviews. Amazon has very tight controls on that, and the team at FBA Reviews made it really clear on the front end how they emphasize compliance with Amazon’s ToS.”
Scott knew that they needed to grow sales quickly after a product launch. So he set goals with FBA Reviews to increase the number of units sold right away, and ideally increase the percentage of reviews they had. The results were thrilling: “Since starting the partnership, our reviews have doubled or tripled for our products. We’ve seen more sales in the early days, great feedback, and the doubling or tripling of reviews.”
Scott credits the FBA Reviews Product Tester community for being a compliant and valuable partner. “We knew that for compliance, there’s no guarantee we’re going to get reviews...that was never our goal. Our goal was to get our product in the hands of as many people as possible. If you have a good product that works, the FBA Reviews community finds their way to Amazon to leave a review. The targeting that FBA Reviews does to find the right testers has been so helpful and it’s worked out great for us.”
“We have never worried about ToS compliance with FBA Reviews. Amazon has very tight controls on that, and the team at FBA Reviews made it really clear how they emphasize compliance with Amazon’s ToS.”
Continued Growth in Products, Sales, and Reviews
“In a space like this, you have to go big and bold. Working with FBA Reviews, within just 6-8 weeks, we have over 70 reviews at 4.9 stars. We’re #1 with our first keyword and page 2 for another higher volume keyword, and 3 for another higher volume one.”
Through multiple product launches, Scott’s company has continued to see immense growth - and he’s continued to partner with FBA Reviews for each product launch.
“Nobody really knows how Amazon ranks products, but I believe that reviews are a very, very important part of that formula. FBA Reviews has helped us remain competitive, even in hot spaces,” he says.
A recent product launch illustrates that. After COVID hit, the immune space got hot fast, and the company couldn’t keep multivitamins in stock. They developed a specialty product packed with vitamins and probiotics.
Despite being one of the first to market with such a product, the space is already crowded: there are 460,000 searches for “Vitamin C” on Amazon per month alone. Scott says, “In a space like this, you have to go big and bold. Working with FBA Reviews, within just 6-8 weeks, we have over 70 reviews at 4.9 stars. We’re #1 with our first keyword and page 2 for another higher volume keyword, and 3 for another higher volume one.”
To have such incredible success in a short period of time, without asking a single tester to leave a review, much less a positive review, is extraordinary!
A Recommendation for All Amazon Sellers Who Want to Compete
Scott recommends that Amazon sellers make the jump to partner with FBA Reviews, and put more money towards review generation than some of the other nice-to-haves.
He says, “Amazon places a premium on sales and feedback. Even more so than pretty pictures, or clever uses of keywords. If a seller needs to figure out how to spend their money...I recommend they put more money towards product testing.”
“The top 5 spots are where 80% of sales are coming from. We’re committed to continue working with FBA Reviews, because you do what you say, and deliver results. I appreciate that you’re reachable, reliable, and compliant with Amazon’s ToS.”
"We’re committed to continue working with FBA Reviews, because you do what you say, and deliver results.
I appreciate that you’re reachable, reliable, and compliant with Amazon’s ToS."